About
About Lawrence
Bio
Lawrence R. LaBee IV is an email marketer, brand consultant, online entrepreneur, and all-around pet lover. In 2006, while attending Southern University, Lawrence’s Sophomore year was interrupted by Hurricane Katrina. Graduation came in the midst of 2008’s housing crash and our country’s subsequent Great Recession. Lawrence started freelancing after finishing his M.S. in Entertainment Business from Full Sail University at a time when all digital marketing taught previously was rendered obsolete by the rise of social media. For 10 long arduous years, Lawrence navigated a particularly harsh career landscape with no foreseeable employment options due to a lack of experience, until he encountered a mind shift towards creating his own opportunities with the digital tools available to him. He transitioned from film and television into various lanes of web development until he’d find himself set within the wonderful world of email. In 2018, he co-founded a marketing agency called Opens and Clicks. When Lawrence isn’t helping online entrepreneurs make positive impacts, he’s teaching people how to find profitable work in marketing. Lawrence, his wife DeiAnne, and their twins live in Dallas, Texas. 
You can learn more at LawrenceRLaBee.com.
Booking
Speaking Inquiries & Media Kit
Let’s hit ’em where it hurts. I mean, they say truth hurts and I aim for authenticity above all else. As a guest on your podcast or speaking at your event, I’ll make sure to connect with your audience. I usually talk about how current events tie into the following three things; marketing strategy, personal branding, 21st century career realities. I’m passionate about leveraging my experiences to help others more easily navigate the corporate landscape.
Please be sure to check out my bio and appalling lack of credentials below. For questions, needs, media inquiries, and booking, contact holla@lawrencerlabee.com
PRESS INFO
The info below is intended to help event organizers, podcast hosts, and media professionals. Feel free to copy and paste. If you have needs or questions, email holla@lawrencerlabee.com.Â
Bio   Sample Questions   Websites    Social Media   Education    Location   Other Details  Headshots
Sample Questions
Need some jumpstart actionable questions for your audience? Look no further. Feel free to ask these questions or use them to come up with your own.Â
Education & Early Career
- You say you have a love/hate relationship with college, yet you graduated college with a BA and went back to earn your MS. Can you elaborate on that perspective?
- After graduating with your Master's, you said you went years without stable income. Can you tell us more about what was challenging at the time, as well as what lead to your first real marketing job?
- Competition is fierce. In your early career, what were some ideologies that were holding you back from competing? What are some ideologies that helped separate you from the pack in a meaningful way?
- Do you have any pro tips for marketing professionals wishing to elevate, evolve, or transition up the hierarchy? What do you think separates those who get stuck trying to break into the industry versus those who actually break through and flourish?
- What is life like marketing for an enterprise organization like the NFL? How is it different from other roles? Do you feel like its aspirational?
- What's one pitfall you see students who'll later pursue careers in digital make early on in their schooling or professional life?
- How does one go about getting noticed by a Fortune 500 company's marketing or HR team? How might you go about landing a targeted job with no contacts and limited experience on your resume? Is that even possible?
Professional
- In today's digital marketing landscape, what skills or technology does one need to know to thrive?
- Do you feel like marketing professionals today should be expected to have knowledge of coding methodologies or languages?
- What are the benefits to contracting and consulting versus looking for a full-time role within an organization?
- in 2023, what are average digital marketing salaries and the employment opportunity landscape look like?
- What CRM systems and platforms seem the most profitable today? Are there any basic skills one can study that might be transferable across multiple systems?
- Do you feel like our generation has to master career mobility since it seems we aren’t working places until retirement like our parents and grandparents did? Why do you think this phenomena exists? Is it just a figment of our imagination - like the Mandala effect?
- What are the best places online to look for new job roles? What are some best practices for the online job search for a seasoned professional?
- Is LinkedIn still the best place to search for jobs?
- Do you feel like its advantageous for professionals to have a website, portfolios, case studies, and professional proof? How would you strategize this type fo content curation for self?
- What are 3 takeaways you have from your corporate experience that one would never find in a book?
More Information
Websites
- LawrenceRLaBee.com
- OpensAndClicks.com
- LaBeeFrenchies.com
- FullFlexFrenchies.com
Location
Born in Bessemer, Alabama
Raised in Hammond, Louisiana
Lives in Dallas, Texas
Other Details
Age: 38
Married: DeiAnne
Children: Lawrence & Lindsey
Pets: French Bulldogs
Loves: God, film, marketing, Alpha Phi Alpha Fraternity, Inc., Southern University (his Alma Mater), family, friends, fishing, and drone videography
I'm Lawrence
“I’m a part-time brand consultant, marketing automation expert, and freelance career coach. “
During the day, I’m helping companies identify their audiences, segment appropriately, and deploy communications across multiple CRM platforms. After hours, I have a passion for helping freelancers, consultants, and new marketers make more money, get more freedom, and pursue extraordinary careers.Â
During the day, I’m helping companies identify their audiences, segment appropriately, and deploy communications across multiple CRM platforms. After hours, I have a passion for helping freelancers, consultants, and new marketers make more money, get more freedom, and pursue extraordinary careers.Â
Social Media