CURRICULUM VITAE
COURSE OF LIFE
10+ Years of Profit-Driven, Email Excellence
Marketing Consultant with 10+ years of success across the email space, recently managing databases of over 40M+ subscribers per campaign.
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First Job
In 2009, I posted a Craigslist Ad offering $100 a day to any Orlando, Florida-based ad agency executives, managers, CEOs, and CMOs, who’d let me shadow them for a day. I shadowed 8+ agencies, and chose RGI Marketing. In parallel to my graduate degree, I played a pivotal role helping lead several notable campaigns at RGI which would lead to my next endeavor at ESPN. Also, nobody took the money from my ad.
RGI Marketing
Created draft online game ideas for clients and partners. Managed all digital assets, points ecosystem, and player points spending with SQL database. Worked with the technical team to implement early adoption of Facebook integration for nationwide sales teams before it was commonplace. Delivered incentive-based marketing campaigns for Microsoft, Amazon, Marvel Films, Konami, and Universal Music Group. Updated digital assets with Adobe Photoshop and Adobe Fireworks for ATT, Sprint, and other cell service providers. Built HTML websites, company portals
ESPN
Secured partnership with Fields BMW. Recorded drops, intros, outros. Operated all real-time, live social media interactions, engagement, and radio call-ins. Helped facilitate on-site broadcasting events, worked with vendors on video marketing campaigns.
Greater Killeen Chamber of Commerce
Managed all outbound Chamber communications, leveraged database to growing list of paying chamber memberships. Served as Editor in Chief for 2 physical and digital publication products: Killeen Newcomers Guide, and Tastes of Killeen. Owned all outgoing emails, lists, and website promotions. Worked with the Board of Directors as well as several chamber members towards marketing throughout the membership area while competing with surrounding chambers. Served as liaison to Fort Hood and helped mitigate several emergency situations with informative emails, SMS, and local push notifications. Attended IOM education for 1 year before relocating from Killeen to Dallas.
Castro Roofing
Managed all editorials, trade-show leads, purchased leads, CRM implementation, and content marketing. In charge of pushing the marketing needle forward by acquiring and nurturing leads through conversion. Utilized Salesforce Marketing Cloud, Adobe Creative Suite, and FCS Core Roofing CRM. Lead website and logo redesign campaigns.
Celebrity Launchpad LA
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Texas Trust Credit Union
Digital marketing manager for a billion dollar financial institution. Jack Henry core, Episys, Symitar, Salesforce Marketing Cloud. WordPress. HTML. CSS. Javascript. Set up and delivery of Digital Display campaigns across UT Arlington. Assisted in securing an annual $1.6M scope of digital work ranging from emails, banners, landing pages, creative tests, and data work. Negotiated a $100k scope for feature updates to a custom CRM platform in 2017. Increase in scope and additional automation features launched in September 2017. Created wireframes and outsourced new AdviceSite. Created wireframes and outsourced new SilkRoad careers portal.
Neighborly
Design automated campaign workflows and subscriber journeys. Analyze subscriber data and build customer segments.
Managed 15 business units in Salesforce Marketing Cloud for over 11+ Neighborly brands including Molly Maid, Mr. Rooter, AirServ, Mr. Electric, and Mr. Handy. In addition to emailing millions of customers, Assists C-level management in making intelligent marketing decisions, with actionable analytics.
SiriusXM
Supported Marketing team in enhancing email marketing initiatives across all business sectors. Accountable for successful end-to-end execution of email programs within strict deadlines, prioritizing quality and accuracy. Oversaw vendors providing HTML, CSS, and AMPscript code, making critical decisions on in-house versus vendor-based code edits/fixes. Conducted QA/UAT for email campaigns involving Lexus, Infiniti, Toyota, and Nissan.
Anritsu
Supported Marketing team in enhancing email marketing initiatives across all business sectors. Accountable for successful end-to-end execution of email programs within strict deadlines, prioritizing quality and accuracy. Oversaw vendors providing HTML, CSS, and AMPscript code, making critical decisions on in-house versus vendor-based code edits/fixes. Conducted QA/UAT for email campaigns involving Lexus, Infiniti, Toyota, and Nissan.
Persistent Systems
Supported Salesforce Health Cloud implementation. Oversaw all internal Marketing Cloud data processes. Solved everyday data-related issues pertaining to Salesforce apps and third-party database handlers. Sent 10M monthly HIPPA-compliant emails to healthcare patients.
Maverick Digital
Consult portfolio of over 24+ Salesforce clients. Provided scalable technical solutions. Architected data feeds, platform configurations, and platform specific technology innovations. Conducted knowledge transfers, client discovery calls, and Salesforce training.
Flawlessly completed 5 SFMC implementations, 10 Pardot implementations, and 1 ginormous HubSpot to Pardot migration.
Oscar Health
Responsible for 3 Salesforce Marketing Cloud orgs, 5 business units, and 40+ users. Partnered with 6 LOB Managers to migrate over 60+ client emails from Hubspot into SFMC over 3 months. Oversaw the lead lifecycle, lead scoring, lead nurturing, segmentation, campaign mgmt., and CRM pipeline.
Kaplan
Owned email campaigns, deployments, and quarterly reporting for 2 Kaplan teams. Marketo and SFMC Journey development and optimization of 5 core business Journeys matriculating 5,000 monthly students. In charge of seasonal email campaigns for 10 Tier 2 universities.
Proposed and launched 22 emails over 9 months leading to increased monthly revenue of $226K for two divisions.
EPIC
Manage 1 direct report, and 5-10 average weekly outgoing email promo emails to lists of 35,000 to over 1 million subscribers. Lead transition to Adobe Experience Platform, AJO and AEM. Journey design, build, Orchestration. JSON/XML calls, Events and Channel Surface setup. 25+ hours of Adobe training.
NFL
Utilized Adobe tools to centralize League fan data, enabling streamlined CRM operations across 32 teams. Developed a comprehensive fan segmentation strategy for game promotions, Shop conversions, and seamless data acquisition. Crafted Business Requirements Documents, identified revenue opportunities, conducted extensive audience research, and managed a team of three.
Lead on Kickoff 2023 campaign: Helped design LucidChart journey detailing all omni-channel touch-points across in-app, SMS, and Email for 2023 Season Opening Kickoff campaign. Accounted for all LSB offers, Shop coupons, and real-time data based engagements (RTCDP).
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